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Priya Nair

World Section Editor

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Priya Nair leads Clear Press's international coverage, coordinating regional correspondents and setting the agenda for global affairs reporting. She brings deep regional expertise and a commitment to centering local perspectives.

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Business··6 min read

The Great British Fish Finger Face-Off: Why a £2 Freezer Staple Beat the Iconic Brand

A comprehensive taste test reveals that supermarket own-brands are challenging Birds Eye's decades-long dominance of Britain's favorite teatime classic.

In a blind taste test comparing Birds Eye fish fingers against six supermarket alternatives, a budget own-brand emerged victorious, scoring higher marks while costing £2 less. The results highlight how British retailers have quietly revolutionized freezer aisle staples, challenging assumptions about premium brands.